Challange your value proposition

Categories: 10 Jun 2007

Your value proposition is why your offering contributes to your customer in terms of cost, revenue, regulatory compliance or fulfillment of personal needs. It is a key ingredient in generating revenue, not just a statement in your business plan.

http://www.bizjournals.com/eastbay/stories/2007/06/11/smallb2.html

© Copyright - Lew Altman Consulting - All Rights Reserved